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The only newsletter I read on Thursday morning before I open my inbox. Jordan writes the way I wish my coach would talk specific, generous, and never pandering.
Founder, Northbound Studio
I rebuilt my consulting positioning around a single line from Letter №38 and tripled my retainer rate within six months. This is the rare letter that actually moves the needle.
Independent Strategist
Most personal-brand advice is loud. Jordan is the opposite quiet, considered, and deeply useful. I forward this letter to my team every week without fail.
VP Marketing, Lumen & Co.